01
Case Studies
02
Work Experience
FEB 2024 - FEB 2024
SEP 2023 - NOV 2023
Implemented intuitive navigation and user flows, leading to a seamless interaction experience. This well-crafted UI not only streamlined the design process but also played a key role in driving a 10% increase in user adoption and retention. Played a key role in driving user adoption and retention through a well-crafted UI that simplified the design workflow and encouraged creativity.
Led comprehensive redesign of PAYRUPYA app, boosting user engagement by 30% and conversion rates by 25%. Spearheaded a collaborative effort with the Chief Operating Officer to strategically redesign the user interface for PAYRUPYA using Figma. Enhanced iterative design, lifting user interactions by 25% with new features and elevating overall satisfaction by 30%. It results in a 50% reduction in user error rates ultimately driving a 20% boost in monthly active users and a 15% increase in revenue.